Starbucks has introduced a new merchandise collection in collaboration with renowned Brazilian fashion brand Farm Rio. The limited-edition assortment, which includes reusable drinkware and accessories adorned with vibrant tropical designs, became available in Starbucks locations across the United States and Canada starting May 13.
The partnership blends Starbucks’ beverage lifestyle branding with Farm Rio’s signature colorful and nature-inspired aesthetic. The collection features products such as cold cups, tumblers, and other summer-themed items that reflect Farm Rio’s bold patterns and Brazilian roots.
Farm Rio is widely recognized for its sustainable fashion and dedication to environmental responsibility. The collaboration with Starbucks marks the brand’s continued foray into global retail partnerships while offering Starbucks customers an opportunity to engage with distinctive seasonal merchandise.
Starbucks has a history of launching special edition merchandise, often in collaboration with fashion and lifestyle brands, to enhance customer experience and support sustainability by promoting reusable products. The Farm Rio collection aligns with these efforts by encouraging the use of reusable drinkware in a stylish and culturally rich manner.
The merchandise is available for a limited time and while supplies last, underscoring the popularity and collectible nature of previous Starbucks collaborations. Customers interested in the new items are encouraged to visit their local Starbucks stores soon.
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