Kevin Systrom, co-founder of Instagram, has voiced his criticism of current practices in artificial intelligence user engagement. Systrom argued that many AI-driven platforms are focusing excessively on increasing user interaction, often to the detriment of user experience.
According to Systrom, companies in the AI space are prioritizing metrics such as time on site and user responses by frequently inundating users with follow-up questions. He suggested this approach may ultimately undermine the integrity and usefulness of AI products, as it places greater emphasis on maximizing engagement rather than delivering meaningful value or interactions.
Systrom, who helped build one of the most successful social media platforms, acknowledged the importance of engagement but cautioned against practices that prioritize short-term gains over long-term trust and quality.
His comments contribute to a growing conversation about the ethical and strategic directions tech companies are taking as AI continues to permeate mainstream applications.
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