In-N-Out Burger, the popular fast-food chain known for its simple menu and devoted fan base, has announced it will be removing Red Dye 40 from its pink lemonade and strawberry shakes. The move comes amid increasing public scrutiny and health concerns surrounding artificial food colorings.
Red Dye 40, a synthetic food dye derived from petroleum, is one of the most widely used artificial colors in processed foods. However, it has been the subject of ongoing debate for its potential effects on health. While the U.S. Food and Drug Administration currently permits the use of the dye, it has been linked in some studies to hyperactivity in children and allergic reactions in sensitive individuals.
In a statement, In-N-Out confirmed its decision to eliminate the ingredient from the two menu items, emphasizing the company’s commitment to quality and customer feedback. The chain did not specify when the reformulated products would be available in stores but indicated that the transition is already underway.
Consumer interest in cleaner labels and natural ingredients has pushed many food brands to reformulate products and eliminate controversial additives. In-N-Out’s decision aligns with a broader industry trend of moving toward more natural food dyes and preservatives.
The change marks a notable step for the West Coast burger chain, which has traditionally kept its menu and operations tightly controlled. As awareness of food ingredients continues to grow, the fast-food industry may see further reformulations in response to consumer demand for transparency and healthier options.
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