Fox Corporation is emphasizing a diversified and integrated advertising strategy across its major platforms—broadcast television, Fox News, and its ad-supported streaming service, Tubi—according to Jeff Collins, Fox’s head of advertising. In the lead-up to the 2025 upfronts, Collins discussed how the company is positioning itself to appeal to advertisers seeking reach, flexibility, and innovation across traditional and digital media.
Speaking ahead of the annual upfront presentations, Collins revealed that Fox is leveraging its wide-ranging content to provide advertisers with more effective and targeted options. “Our strategy reflects how audiences are consuming content today—across linear and digital platforms alike,” Collins said.
Collins emphasized the continued strength of Fox’s broadcast network, highlighting its appeal in live programming such as sports and primetime entertainment, which remain strongholds for real-time advertising. Meanwhile, Fox News, which maintains a consistently high viewership, is being marketed as a reliable platform for advertisers seeking engagement with a dedicated and loyal audience.
Tubi, Fox’s free ad-supported streaming television (FAST) service, plays an increasingly critical role in the company’s digital portfolio. According to Collins, Tubi represents one of the fastest-growing platforms in Fox’s assets, with its ad-supported model drawing in budget-conscious viewers and offering advertisers extensive reach. “Tubi allows us to engage with younger, more diverse audiences who are moving away from traditional viewing platforms,” Collins said.
Fox’s advertising model centers on flexibility, data-driven targeting, and brand safety. Collins noted that the company is investing heavily in advertising technology across its platforms to ensure better performance metrics and enhanced campaign measurement.
As advertisers prepare to allocate billions of dollars during the 2025 upfronts, Fox aims to present itself not just as a traditional media company, but as a forward-looking digital player that can deliver scale and precision across a fragmented media landscape. Collins concluded, “Our commitment is to meet audiences—and, importantly, advertisers—where they are.”
The Fox upfronts are scheduled to take place in the coming weeks, where more detailed plans for programming and platform development will be announced.
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