US President Donald Trump’s latest tariff announcements have unsettled global markets, pushing African nations to reexamine their trade relationships and strategies. The new levies are prompting a broader reassessment of international trade priorities across the continent.
Meanwhile, Nigeria’s film industry, Nollywood—one of the largest movie industries globally—faces new challenges due to the instability of the naira. International streaming services, which had previously shown strong interest in investing in local productions, are now scaling back their plans. The fluctuating currency and economic uncertainty have made the Nigerian market less predictable for foreign investors.
However, local fund managers and investors are stepping in to fill the investment gap left by retreating international players. Seeing an opportunity, these domestic stakeholders are channeling funding into Nollywood projects and positioning themselves to benefit from the industry’s continued growth.
On this episode of Bloomberg’s Next Africa, industry figures, including prominent producer Mo Abudu, discuss the shifting investment landscape and the resilience of Nollywood amid economic challenges.
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