Sprite has unveiled a new limited-edition flavor, Sprite + Tea, in response to a viral trend that has gained traction across social media platforms. The trend involves consumers steeping tea bags in cold Sprite, creating a unique fusion of citrus and herbal flavors.
The new Sprite + Tea beverage blends the brand’s signature lemon-lime soda with natural tea flavors, aiming to capture the refreshing quality of the DIY mixture while offering consistency and convenience. Sprite’s move signals the company’s attentiveness to grassroots consumer behaviors and its agility in adapting to emerging taste preferences.
The viral trend, which started on TikTok and other social media platforms, showcased users experimenting with different types of tea in Sprite to create refreshing, fizzy beverages with added complexity. The popularity of the practice generated millions of views and inspired countless variations.
Coca-Cola, Sprite’s parent company, often evaluates customer trends for new product development. In this case, the company decided to transform the spontaneous internet sensation into a shelf-ready offering for summer, with availability anticipated only for a limited time.
Sprite + Tea is expected to appeal primarily to Gen Z and younger millennials who drive many of today’s viral food and beverage trends. The new flavor is being released nationwide and will be available in select stores while supplies last.
This launch is part of a broader strategy to modernize the brand and experiment with innovative flavor combinations that resonate with younger demographics. The company has not yet confirmed whether Sprite + Tea will become a permanent offering based on its performance in the market.
Consumers interested in trying the new Sprite + Tea flavor are encouraged to check local retailers for availability or follow Sprite’s official social media channels for release updates and promotional activities.
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