Spotify is enhancing the podcast experience on its platform with the introduction of two new features designed to improve discovery and user engagement: podcast recommendations on the Home page and a dedicated Following feed.
The latest updates reflect Spotify’s growing push into the podcasting space, where it competes with platforms such as Apple Podcasts and Amazon Music. The Home page will now showcase recommended podcasts based on a user’s listening habits, helping users discover new and relevant content more easily. These recommendations will appear alongside music suggestions, further integrating podcasts into the core user experience.
In addition to personalized recommendations, Spotify is launching a Following feed. This new feed will compile the latest episodes from podcasts that users follow, allowing for faster access and simpler tracking of new content. The interface draws inspiration from social media timelines, creating a continuous scroll of recent episodes, which can be played directly from the feed.
The company aims to make podcasting more accessible and central to the Spotify platform. As part of this strategy, these features are expected to boost overall podcast consumption and retention by helping users avoid missing episodes from their preferred shows while also discovering content outside of their usual listening patterns.
Spotify’s continued investment in podcast infrastructure comes amid increasing competition among streaming services. By offering enhanced content discovery and a streamlined way to keep up with subscriptions, Spotify hopes to solidify its place as a leading destination for audio content.
The updates are expected to roll out gradually across both iOS and Android platforms in the coming weeks.
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