Social media for health promotion: What messages are women receiving about cardiovascular disease risk by the Canadian Heart and Stroke Foundation?
Autor: Gonsalves, Christine A.; McGannon, Kerry R.; Schinke, Robert J.
Publication year: 2020
Journal of health psychology
issn:1461-7277 1359-1053
doi: 10.1177/1359105317743802
Abstract:
The aim of this study was to explore the meanings of women’s cardiovascular disease constructed within the Canadian Heart and Stroke Foundation Facebook page. Posts from Heart and Stroke Foundation and public user comments surrounding the launch of the Heart and Stroke Foundation re-branding were of interest. Ethnographic content analysis was employed to analyse text (n = 40), images (n = 32), videos (n = 6), user comments and replies (n = 42) from November 2016 to March 2017. Constructions (re)presented on Facebook of ‘typical’ women at risk and risk reduction were problematic as women most at risk were excluded through the use of consumerist, medicalized identities which also excluded promotion of healthy behaviour changes.
Language: eng
Rights:
Pmid: 29226735
Tags: Humans; Female; Adult; Canada; *Cardiovascular Diseases; *Foundations; *Health Promotion; *Social Media; *Stroke; coronary heart disease; Fund Raising; health promotion; qualitative methods; social media; women’s health
Link: https://pubmed.ncbi.nlm.nih.gov/29226735/
