Outdoor gear and apparel giant REI has announced plans to open three new retail locations this summer, expanding its national presence to better serve outdoor enthusiasts in key markets.
The company, known for its high-quality outdoor products and cooperative business model, has already opened one of the new stores and will unveil two more in the coming months. According to REI officials, this expansion aims to enhance customer access to outdoor equipment and expertise, particularly as interest in outdoor recreation continues to grow post-pandemic.
The first of the new stores has already opened, though REI has yet to disclose the specific location. The remaining two are scheduled to open before the end of summer 2024. The new stores will offer products across various categories including hiking, cycling, climbing, camping, and running. In addition, they will feature in-store workshops and programming to help newcomers and seasoned adventurers alike gain skills and knowledge for the outdoors.
REI has emphasized sustainability in the construction and operation of its new retail spaces, consistent with its broader environmental goals. The company also plans to continue investing in employee well-being and local community initiatives as part of its expansion strategy.
More detailed store locations and opening dates are expected to be released in the coming weeks.
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