Gupshup, a conversational messaging platform that enables businesses to communicate with customers via multiple chat platforms, has secured over $60 million in a newly announced funding round. This is the company’s first major fundraising activity since it reached unicorn status in 2021, a designation given to privately held startups valued at more than $1 billion.
The Mumbai- and San Francisco-based company has been a prominent player in the enterprise messaging and chatbot industry, providing tools and APIs that let businesses build interactive messaging experiences on platforms such as WhatsApp, SMS, and various social media networks. With this new infusion of capital, Gupshup plans to expand its product offerings and accelerate its growth, as businesses increasingly look to AI-driven messaging solutions to improve customer engagement.
Founded in 2004, Gupshup initially focused on SMS-based communication but quickly evolved to include modern messaging platforms and as a service infrastructure. It caters to industries such as banking, retail, and hospitality, supporting key functions like customer support, notifications, and marketing automation through chatbots and conversational AI.
Since reaching unicorn status in 2021, Gupshup has deepened its focus on AI and automation, aligning with global trends in digital customer service. The company’s pivot toward becoming a full-stack conversational engagement platform positions it competitively in a rapidly growing industry.
Although the investors in this latest round have not yet been named publicly, the new funding underscores continued investor confidence in messaging platform technologies, particularly those offering AI scalability. Gupshup’s leadership has indicated that the fresh capital will be used to enhance product development, expand into new markets, and strengthen its standing in the global messaging ecosystem.
This funding announcement signals a resurgence of strategic investments in digital communication platforms, as enterprises increasingly look to integrate more personalized and automated customer interactions through messaging tools.
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