Veteran actor Kelsey Grammer has joined a growing number of Hollywood professionals expressing apprehension about the rising influence of artificial intelligence (AI) in the entertainment industry. Best known for his role as Dr. Frasier Crane on the long-running sitcoms ‘Cheers’ and ‘Frasier,’ Grammer is particularly worried about the implications of deepfake technology and what it may mean for the future of authorship and performance in film and television.
Grammer emphasized that while AI offers a wide array of technological advancements, its application in media creation raises serious ethical and professional questions. One of his key concerns revolves around the use of deepfake technology—software that can digitally replace or manipulate a person’s likeness in video or audio formats. As the technology becomes more refined, Grammer fears it could be misused to create performances that actors never actually gave, threatening not only careers but the very idea of artistic consent.
The actor’s comments reflect a broader discussion happening within Hollywood. Over the past year, filmmakers, actors, and writers have expressed unease about the unchecked growth of this technology. The 2023 Writers Guild of America (WGA) and SAG-AFTRA strikes highlighted similar issues, with unions demanding protections against the unauthorized use of performers’ digital likenesses.
Grammer’s concern also aligns with broader societal debates about AI ethics in journalism, politics, and entertainment. He warns that deepfakes can undermine public trust, fabricate events that never occurred, and distort reality in a way that could have serious implications for both creators and audiences.
Despite these concerns, Grammer acknowledges that AI can offer valuable support tools in the creative process when used responsibly. However, he strongly advocates for clear regulations and artist consent protocols as essential safeguards to maintain the integrity of the performing arts.
As the entertainment industry grapples with integrating AI into its workflows, voices like Grammer’s underscore the importance of balancing technological innovation with ethical responsibility and legal protections for creative professionals.
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