Facebook disclosed on Tuesday a significant update to its video-sharing strategy, announcing that all videos uploaded to the platform—irrespective of their length, format, or orientation—will soon be published as Reels. The move reflects the company’s ongoing effort to streamline content types and leverage the popularity of short-form video content.
Reels, which Facebook introduced to compete with TikTok, are typically vertically oriented and limited in duration. While originally designed for short-form clips, Facebook now seeks to standardize this format as the default for all video content on its platform.
The company has not yet specified the rollout date for this transition, but it indicated that the change is part of a broader attempt to simplify the video ecosystem on Facebook and increase discoverability. According to Facebook, organizing all videos under one category will help users engage more easily with content and make navigation more intuitive.
This strategic shift underscores Meta’s commitment to short-form video as a key driver of user engagement and time spent on its platforms. It also signals a further move away from Facebook’s traditional feed-based video posts and standalone video features such as Facebook Watch.
Analysts suggest the transition could benefit content creators by giving every piece of uploaded video content an equal chance to gain visibility through Facebook’s Reels discovery engine. However, it also raises questions about how longer-form videos, such as interviews, documentaries, or live event recordings, will be displayed and monetized within the Reels framework.
Facebook has not yet clarified how monetization tools or advertising features will adapt to accommodate longer videos in the Reels format. Further updates are expected in the coming weeks as the company prepares to implement the format change across the platform.
This development follows similar efforts by other social media platforms, such as Instagram and YouTube, which have also consolidated video types in response to changing viewer preferences and competitive pressures from TikTok.
Content creators, brands, and users are now encouraged to adjust their video strategies accordingly, as the shift to Reels promises to reshape how video content is created, consumed, and monetized on Facebook.
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