Artificial intelligence continues to reshape industries across the globe, and entrepreneurs are increasingly leveraging its capabilities to stay competitive and innovative. Jacqueline Samira, founder and CEO of Howdy.com, and Isa Watson, founder and CEO of Squad, recently shared their experiences and strategic approaches to integrating AI into their respective businesses.
Howdy.com, a platform that connects U.S. companies with Latin American tech talent, has utilized AI to enhance remote staffing solutions, helping clients streamline recruitment processes and improve team dynamics. Samira emphasized the importance of using AI tools to automate repetitive tasks, allowing companies to focus on higher-level strategic thinking. “AI enables us to work smarter, not harder,” she noted, underscoring that the key to success lies in identifying where AI adds the most value without replacing the human touch.
Similarly, Isa Watson’s platform, Squad, which fosters meaningful connections and mental well-being through community engagement, is using AI to better understand user behavior and deliver more personalized experiences. Watson highlighted AI’s role in providing deeper insights into how people communicate and build relationships online. She also emphasized ethical considerations and the need for transparency. “AI should always be used to empower people, not manipulate them,” she stated.
Both leaders agree that adaptability is critical in the age of AI. They advise entrepreneurs to start experimenting early, even in minimal capacities, to familiarize themselves with the technology and its potential applications. From customer service chatbots to predictive analytics, the opportunities AI presents can lead to both operational efficiency and innovative product development.
Their discussion serves as a call to action for business owners to consider not just whether to use AI, but how best to integrate it thoughtfully and responsibly into their operations. As technology continues to evolve, leaders like Samira and Watson aim to stay ahead by aligning AI strategies with core company values and long-term goals.
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