Two major players in the casual dining industry, Applebee’s and IHOP, have announced plans to integrate artificial intelligence (AI) technologies across their operations. This strategic move is aimed at boosting efficiency and improving customer engagement in an increasingly digital marketplace.
The parent company of both brands, Dine Brands Global, is expected to roll out AI-powered systems that cover both front-of-house and back-of-house responsibilities. On the customer-facing side, these technologies may include AI chat systems for reservations, automated ordering solutions, and personalized marketing campaigns. For internal operations, AI will likely assist with inventory management, demand forecasting, kitchen workflow optimization, and staffing arrangements.
Driving this initiative is a broader industry trend toward digital transformation, with restaurants seeking new ways to manage costs, streamline operations, and meet evolving consumer expectations. By leveraging AI, Applebee’s and IHOP aim to make data-driven decisions that enhance food quality, reduce wait times, and offer a more tailored dining experience.
Both chains have experimented with new technologies in the past, but this marks a significant shift toward fully integrating AI into core processes. As the technology evolves, further developments are expected to refine the customer experience and improve overall operational effectiveness.
The rollout of AI tools at Applebee’s and IHOP is set to begin in selected locations before expanding nationwide, marking a significant milestone in the digital evolution of the restaurant sector.
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