Amazon has launched its upgraded voice assistant, Alexa+, to over 100,000 users, according to CEO Andy Jassy. The enhanced version of Alexa integrates generative artificial intelligence to provide more intuitive, conversational interactions.
Alexa+, unveiled as part of Amazon’s efforts to advance its home assistant technologies, builds on the current digital assistant’s capabilities by incorporating generative AI, which allows for more natural responses and the ability to handle complex queries. The rollout marks a significant milestone in Amazon’s vision to evolve Alexa from a voice-command device into an intelligent digital companion.
The deployment reflects Amazon’s broader strategy to implement generative AI across its products and services. By leveraging this technology, Alexa+ aims to offer improved personalization, context awareness, and utility across various smart home applications.
More details about Alexa+’s features, supported devices, and future availability are expected as Amazon continues its phased rollout.
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