The global entertainment and media industry is set to experience substantial growth fueled by the increasing integration of artificial intelligence (AI) in advertising, according to a new report from PricewaterhouseCoopers (PwC). The report projects that industry revenues will swell to $3.5 trillion by 2029, up from $2.8 trillion in 2024.
AI technologies—ranging from generative AI tools to machine learning algorithms—are being rapidly adopted in marketing and content creation, revolutionizing how companies engage with consumers. The report highlights that AI is enabling more personalized and targeted advertising, improving audience segmentation and campaign efficiency, and leading to better return on investment.
These innovations are attracting significant financial investment, as businesses across the media and entertainment spectrum—such as streaming services, video games, digital advertising platforms, and traditional broadcasting—seek to harness AI to gain competitive advantages.
The report also notes that while growth will be heavily concentrated in digital sectors, traditional media formats are not being left behind. Many are incorporating AI to optimize content delivery, automate workflows, and adapt to changing consumer content consumption patterns.
PwC’s findings suggest that sectors such as digital video, gaming, streaming, and immersive media will see particularly rapid revenue gains. The increased use of AI in these areas is leading to more compelling and customized user experiences, driving both consumer engagement and monetization opportunities.
Still, the report advises caution, emphasizing the need for ethical AI deployment, user privacy safeguards, and regulation to manage the risks associated with widespread AI use.
Overall, the PwC forecast illustrates the transformative potential of AI in reshaping the global media and entertainment landscape, positioning technology as a key driver of industry growth over the next five years.
Source: https:// – Courtesy of the original publisher.
