U.S. President Donald Trump’s recent tariff policies have unsettled global markets, prompting a reevaluation of trade relationships worldwide, including among African nations. Meanwhile, in Nigeria, the volatility of the naira has led international streaming services to scale back their investment plans in the country’s vibrant film sector, Nollywood.
Despite these challenges, Nollywood continues to thrive as one of the world’s largest movie industries, thanks to an influx of support from local fund managers and investors. These domestic players are seizing the opportunity to fill the investment gap left by retreating foreign firms.
On Bloomberg’s ‘Next Africa,’ several investors discussed their commitment to bolstering Nigeria’s film sector. Among the voices featured was Mo Abudu, one of Nollywood’s leading producers, who emphasized the resilience of the industry and the crucial role local capital is now playing in its growth.
As international financial uncertainty persists, Nigeria’s entertainment industry may increasingly rely on homegrown investment to maintain its momentum and continue its expansion both locally and globally.
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